The Ledger of Liquor
Concept Drinks Menu - The Exchequer, Dublin
THE LEDGER OF LIQUOR is the concept drinks menu that helped The Exchequer Bar & Restaurant to win the 'The Best Cocktail Experience' 2 years in a row (2012, 2013) in the national Irish Restaurant Awards. We conceptualised it from scratch, the idea being that 'The owners at The Exchequer discovered an old treasure from the 1600's while renovating their basement'. A kind of drinks record or ledger which was then reproduced 'warts and all' with 'modern takes' added onto the old document with biro pen.
The menu was designed to be pocket-size, and customers are encouraged to 'steal' a copy and take one home with them. This created another way for The Exchequer to market their brand. The success of the Ledger has contributed to The Exchequer being one of Dublin's most popular cocktail and drinks destinations.
Concept, Design, Layout, Illustrations.