The Ledger of Liquor - Print Design

THE LEDGER OF LIQUOR, a concept drinks menu, was part of a major customer experience project that helped The Exchequer Bar & Restaurant to win the 'The Best Cocktail Experience' 2 years in a row (2012, 2013) in the national Irish Restaurant Awards. We conceptualised it from scratch and the idea was forged around 'The owners at The Exchequer discovered an old treasure from the 1600's while renovating their basement'. A kind of drinks record or ledger which was then reproduced 'warts and all' with 'modern takes' added onto the old document with biro pen.

The menu was designed to be pocket-size, and customers are encouraged to 'steal' a copy and take one home with them. This created another way for The Exchequer to market their brand. The success of the Ledger has contributed to The Exchequer being one of Dublin's most popular cocktail and drinks destinations.

Involvement:
Concept, Design, Layout, Illustrations.

The Ledger of Liquor - Drinks Menu Design
The Ledger of Liquor - Drinks Menu Design
The Ledger of Liquor - Drinks Menu Design

Cover page designs: Volume 1 & Volume 3

The Ledger of Liquor - Drinks Menu Design

Inside cover design: Volume 3

The Ledger of Liquor - Drinks Menu Design
The Ledger of Liquor - Drinks Menu Design
The Ledger of Liquor - Drinks Menu Design

Detail: Custom illustrations

The Ledger of Liquor - Drinks Menu Design

Detail: Custom illustrations

The Ledger of Liquor - Drinks Menu Design

Detail: Custom illustrations